- Proximity Marketing
– Technologies
– Examples of successful campaigns
- Performance vs. Branding
– Differences between branding and performance
– Ad and campaign formats
– Metrics: CPM, CPC, CPL, CPA, CPI, CPE, eCPM…
- App Monetization and Business Models
– Games: F2P, P2P
– Pay per download
– Freemium
– Paymium
– In-app advertising: formats, SDK integration, mediation…
– M-commerce
– Success stories for each model.
- APP ANALYTICS MODULE
– In-App vr Performance Analytics
– Main in-app metrics
– Tools available on the market: comparison of features, compatibility, and pricing.
– How to select an in-app measurement tool
– Flurry, Google Analytics for Firebase, and Appsee: event reports, funnels, screen tracking…
Curriculum
- 4 Sections
- 17 Lessons
- 8 Hour
Expand all sectionsCollapse all sections
- 1. Proximity Marketing2
- 2. Performance vs. Branding3
- 3. App Monetization and Business Models7
- 4. App Analytics5
- 5.14.1. In-App vr Performance Analytics
- 5.24.2. Main in-app metrics
- 5.34.3. Tools available on the market: comparison of features, compatibility, and prices
- 5.44.4. How to select an in-app measurement tool
- 5.54.5. Flurry, Google Analytics for Firebase, and Appsee: event reports, funnels, screen tracking, and more.
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