Mobile Advertising: How to Promote Your App?

Basic concepts and metrics before launching a mobile advertising campaign.
Introduction to SEM (Search Engine Marketing)
– Definition and optimization of a SEM strategy
– Workshop: Google Adwords and Universal Apps Campaigns
– Success story
Introduction to programmatic buying.
– Definition and optimization of a programmatic strategy
– Workshop: Practical case with a DSP platform
– Success story
Introduction to (other) PPC (Pay per click) and Video platforms.

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